What Is Upcycling?
Upcycling is at the heart of our brand.
It’s more than just a trend—it’s a way of thinking differently about fashion. Rather than creating waste, we transform old, forgotten materials into new, statement pieces. Think of it as fashion’s ultimate glow-up. Upcycling means giving garments and fabrics a second life without breaking them down like traditional recycling. It’s about reworking what already exists to make something even more exciting.
Why upcycle clothes?
We are reducing waste, one piece at a time. The fashion industry produces tons of textile waste every year, and upcycling is our way of turning that waste into something meaningful. Every product we create helps cut down on the need for new materials and keeps existing ones out of landfills.
Prolonging the Life of Materials
At Turning Tides, we believe that every fabric and garment has more to offer. Our process extends the life of these materials, helping create a circular economy where resources are used efficiently and continuously reinvented.
Fighting Climate Change Through Design
Sustainable fashion isn’t just a buzzword for us—it’s part of the fight against climate change. By upcycling materials and minimizing production waste, we’re able to lower our carbon footprint and contribute to a more sustainable future.
Celebrating Creativity and Joy
Upcycling is all about creative expression. We love transforming forgotten pieces into fashion that radiates joy and individuality. Dressing should feel fun, personal, and limitless—like a celebration of who you are, every time you step outside.
Turning Tides is about more than just clothes.
It’s about creating a movement toward sustainable, joyful fashion. With every upcycled piece, you’re helping reduce waste, prolong the life of materials, and make a positive impact on the planet.